Privacy Policy

Litode is an AI visibility and observability platform for healthcare organizations. Litode is operated by Advec Inc. (“Litode,” “Advec,” “we,” “us,” or “our”).

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit litode.com, interact with our websites, request a report or demo, communicate with us, participate in a marketing campaign, or otherwise interact with Litode.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us, information collected automatically when you use our website, and limited information obtained from business and marketing sources.

Information You Provide to Us

When you request a demo, download a report, request an AI Visibility Snapshot, contact us, subscribe to communications, or complete another form, we may collect information such as:

• Name
• Business email address
• Company or organization
• Job title
• Telephone number, if provided
• Information about your organization
• Areas of interest
• Messages or information you submit to us
• Marketing and communication preferences

We generally intend our website and marketing forms for professional and business contact information.

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain technical information, including:

• IP address
• Browser type
• Device type
• Operating system
• Referring website or campaign
• Pages viewed
• Links clicked
• Approximate geographic location derived from IP address
• Date and time of visits
• Website interaction and performance information

We may collect this information through cookies, pixels, analytics technologies, and similar tools.

Information From Third Parties

We may receive business contact or engagement information from third-party services, including:

• LinkedIn and other professional networks
• Advertising platforms
• CRM systems
• Business-data providers
• Event or conference organizers
• Referral partners
• Publicly available professional sources

For example, if you submit a LinkedIn Lead Gen Form requesting a Litode report, LinkedIn may provide the information you submitted to us so that we can provide the requested content and follow up regarding Litode.

2. How We Use Personal Information

We may use personal information to:

• Provide reports, resources, and other materials you request
• Respond to questions and inquiries
• Schedule and conduct product demonstrations
• Create requested AI Visibility Snapshots or assessments
• Communicate with prospective and existing customers
• Operate, maintain, and improve the Litode website
• Understand how visitors interact with our website and content
• Measure the effectiveness of advertising and marketing campaigns
• Personalize business communications
• Manage customer and prospective-customer relationships
• Prevent fraud, abuse, and security incidents
• Comply with legal obligations
• Establish, exercise, or defend legal claims
• Develop and improve our products and services

If you download content from Litode, such as The Invisible Lost Patient executive brief, we may also contact you about the subject matter of the report, Litode, or related services.

You can opt out of marketing communications at any time.

3. Healthcare Information and PHI

Litode is designed to help healthcare organizations understand how they are represented in publicly accessible AI-generated answers.

Our website forms are not intended for the submission of protected health information (“PHI”), medical records, patient information, or other sensitive healthcare information.

Please do not submit PHI or patient-identifiable information through our public website, marketing forms, report-download forms, or general email addresses.

The fact that Litode works with healthcare organizations does not mean that personal information collected through our public website is necessarily governed by HIPAA.

Where Litode enters into a separate contractual relationship involving regulated information, the handling of that information will be governed by the applicable agreement and legal requirements.

4. Cookies and Similar Technologies

We may use cookies, pixels, local storage, and similar technologies to:

• Keep the website functioning
• Remember preferences
• Understand website usage
• Measure traffic and engagement
• Analyze marketing performance
• Attribute visits and conversions to marketing campaigns
• Improve website performance and user experience

Some of these technologies may be provided by third-party analytics or advertising providers.

Where required by applicable law, we will request consent before using non-essential cookies.

You may also control cookies through your browser settings. Disabling certain cookies may affect some website functionality.

5. Advertising and LinkedIn

Litode may advertise through LinkedIn and other digital platforms.

When you interact with one of our advertisements, the advertising platform may collect information about that interaction according to its own privacy policy.

If you submit information directly through a platform-hosted form, such as a LinkedIn Lead Gen Form, the platform may share that information with Litode.

We may use this information to:

• Deliver the content you requested
• Understand campaign performance
• Follow up regarding your request
• Provide relevant information about Litode
• Create or update a business contact record in our CRM

We do not control the independent data practices of LinkedIn or other advertising platforms.

6. How We Share Information

We may share personal information with service providers that help us operate our business, including providers of:

• Website hosting
• Cloud infrastructure
• Customer relationship management
• Email and business communications
• Analytics
• Advertising
• Scheduling
• Form processing
• Security
• Professional services

These providers may process personal information on our behalf or under their own applicable privacy terms.

We may also disclose information:

• When required by law, regulation, subpoena, or legal process
• To protect our rights, users, systems, or property
• To investigate suspected fraud, security incidents, or misuse
• In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar corporate transaction
• With your consent or at your direction

7. Sale and Sharing of Personal Information

Litode does not sell personal information for money.

Certain advertising or analytics activities may be considered a “sale,” “sharing,” or use for targeted advertising under some U.S. state privacy laws, depending on the technologies we use and the applicable jurisdiction.

Where required by law, eligible individuals may request to opt out of such activities.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide requested services or information
• Maintain business relationships
• Maintain appropriate business and security records
• Comply with legal obligations
• Resolve disputes
• Enforce agreements

Retention periods may vary depending on the type of information and the reason it was collected.

When information is no longer reasonably required, we may delete or anonymize it.

9. Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission, storage system, or security measure can guarantee absolute security.

You should therefore use appropriate care when transmitting information online.

10. Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate personal information
• Request deletion of personal information
• Request information about how we use or disclose personal information
• Obtain a portable copy of certain personal information
• Opt out of certain targeted advertising, sharing, or sales
• Withdraw consent where processing is based on consent
• Appeal certain decisions regarding a privacy request
• Opt out of marketing communications

These rights may be subject to exceptions and limitations under applicable law.

To exercise an applicable privacy right, contact us at [email protected].

We may need to verify your identity before fulfilling certain requests.

We will not discriminate against you for exercising privacy rights provided by applicable law.

11. Marketing Communications

You may unsubscribe from promotional emails by following the unsubscribe instructions included in the email or by contacting us.

Even if you opt out of marketing communications, we may continue sending non-promotional communications when necessary to respond to your requests, manage an existing business relationship, or provide services.

12. Children’s Privacy

Litode is a business-to-business service and is not intended for children.

We do not knowingly collect personal information from children under 13 through our website.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.

13. International Visitors

Litode is primarily focused on serving organizations in the United States.

If you access our website from another country, your information may be transferred to, stored in, or processed in the United States or other jurisdictions where our service providers operate.

Privacy and data-protection laws in those jurisdictions may differ from those in your country.

Where applicable law requires additional safeguards for international transfers of personal information, we will use appropriate measures.

14. Third-Party Websites

Our website may contain links to third-party websites, platforms, or services.

We are not responsible for the privacy practices, security, or content of third parties.

We encourage you to review the privacy policies of any third-party services you use.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technologies, legal requirements, or business practices.

When we make changes, we will update the Effective Date at the top of this page.

If changes are material, we may provide additional notice where appropriate.

16. Contact Us

If you have questions about this Privacy Policy or Litode’s privacy practices, or if you would like to exercise an applicable privacy right, contact us at:

Litode / Advec Inc.

Tenafly, New Jersey, United States

Email: [email protected]

Website: litode.com